We build conversion-focused Shopify features, custom apps, checkout extensions, Shopify Functions, B2B workflows, integrations, WhatsApp CRM, custom websites, Chrome extensions, and mobile apps for merchants and businesses.
Storefront experience / business logic / connected operations
Answer: GR Trading builds custom Shopify features, private Shopify apps, checkout logic, Shopify Functions, B2B workflows, integrations, WhatsApp CRM systems, Chrome extensions, mobile apps, and custom websites for merchants and agencies.
Answer: Choose custom development when the requirement is specific to your business, affects checkout rules, creates repeated manual work, slows the storefront, or forces you to pay monthly for a simple feature that could live in theme code or a private app.
“content that's created primarily for people, and not to manipulate search engine rankings.”
Google Search Central on people-first content
When the requirement is specific to your business, a consultation can help you decide whether an app or custom development is the better fit.
Store setup, migration, custom apps, theme builds, and checkout-grade coding.
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Shared inbox, automated notifications, and a lead pipeline built on WhatsApp.
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Websites built from scratch and specific feature development off Shopify.
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Browser extensions for internal tools and customer-facing utilities.
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Cross-platform and native apps connected to your business systems.
Explore serviceWe help you decide what to keep, what to replace with theme code, and what should become a custom Shopify app, reducing monthly costs and script bloat at the same time.
Try the App Cost CalculatorCustom features, apps, calculators, and theme work for merchants worldwide.
Tile cost calculator that converts area into exact pack quantity and pricing.
Linkable variant feature with shareable URLs and cleaner product discovery.
Shopify theme customization and app development for store-specific workflows.
Checkout extensibility, Shopify Functions, company accounts, custom pricing, bulk ordering, approvals, and ERP sync for Plus and wholesale brands.
Watch Shopify tutorials on YouTube and explore implementation ideas on our resource hub.
Real project outcomeA custom calculator that converts area into exact pack quantity and pricing - no app subscription required.
See more Shopify case studies ->Share your store URL and main challenge. We will review your app stack, theme, and workflow, then reply with what we would keep, replace, or build.
Request a Free AuditAnswer: When the requirement is specific to your business - pricing rules, workflows, calculators, B2B logic - an app rarely fits cleanly. Custom code or a private app is usually cheaper long-term and faster on the storefront.
Answer: Yes. We work with merchants and agency partners internationally, with async communication over email, WhatsApp, and video calls.
Answer: Often, yes. We audit your app stack, identify overlapping or lightweight apps, and replace them with theme code or a private app where it makes business sense.
Answer: Yes - checkout UI extensions, Shopify Functions for discount, payment, delivery, and validation logic, plus B2B company account workflows.
Answer: You share your store URL, requirement, goals, and any questions you have. We review the details, propose the cleanest technical approach, and agree scope before development begins.
Start with a conversation. We will explore your requirements and shape the scope, timing and budget together.
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